Ethnographic Model.

Using the ethnographic model (try and separate it into the three areas highlighted) evaluate your own text. Have you inadvertently prevented certain 'audiences' from accessing your text? Write your response in the space provided below.

We have prevented certain people into watching our music video. We have prevented 'information-poor' people from listening because they don't have the money to buy any of our products and they don't have access to the internet which means they won't be able to pass our music video on, and this will stop us from getting our music video around. If someone doesn't have access to the television either than our music video will not make much money as noone will watch it. We have aimed our music video at 'information-rich' people as this are the people that will be able to buy our products and they have access to the telvision to watch our music and they also have access to the internet which means they can pass our music video on and this means that lots of people will be able to have access to our music video.